Key Account Management: Profitable Customer Relationships Course in Riyadh
Next start 22 Feb 2027 · 1 date in Riyadh · 5 days · 20 CPD hours · from £4,300
Key Account Management: Profitable Customer Relationships runs in Riyadh on 1 date, from 22 Feb 2027.
Grow profitable key accounts with sales plans, CRM tools and priorities matched to customer lifetime value.
- 22 Feb 2027 next start
- 1 date in Riyadh
- 5 days in person
- 20 CPD hours
- £4,300 per delegate, exc VAT
Building quality key account strategies is at the heart of successful business marketing programmes. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment. Full course outline →
Riyadh dates & prices
| Dates | Venue | Duration | Price | |
|---|---|---|---|---|
| 22 - 26 Feb 2027 | Riyadh | 5 days | £4,300 | Register |
About the course
Building quality key account strategies is at the heart of successful business marketing programmes. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.
This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.
The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
What you will learn
- Improve margins and retain more profit.
- Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
- Improve sales process.
- Identify, evaluate, and prioritise opportunities for business and relationship development
- Align your sales efforts with specific customer needs and requirements.
Full day-by-day outline, accreditations and who should attend →
Accreditations
Frequently asked questions
When does Key Account Management: Profitable Customer Relationships next run in Riyadh?
The next start in Riyadh is 22 Feb 2027 (22 - 26 Feb 2027); 1 date is scheduled in Riyadh.
Where in Riyadh is the course held?
At a central Riyadh business venue; the address and joining instructions are confirmed on your booking.
How much does Key Account Management: Profitable Customer Relationships cost in Riyadh?
£4,300 per delegate, including tuition, materials and your CPD certificate (20 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Key Account Management: Profitable Customer Relationships in Riyadh for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house, at your offices in Riyadh, or at a venue of your choice.
Key Account Management: Profitable Customer Relationships in other cities
Training a team in Riyadh?
Register 3 delegates and pay for 2, or have Key Account Management: Profitable Customer Relationships delivered in-house at your offices.















