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Marketing Communications Management
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CPD StandardsInstant confirmationGlobal presenceMarketing Communications (MarComs) is a fundamental part of a company’s marketing efforts. It can be defined as all the messages and media you deploy to communicate with the market and includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
This course highlights the importance of market and consumer research and developing a customer centric strategy. Through a deep understanding of consumers’ mindsets, you will be able to effectively build, manage and strategically position your marketing efforts.
The course also covers essential marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from their Marketing.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Describe how marketing can support your business objectives
- Use the marketing communications mix to enhance your brand and drive sales
- Ensure your marketing messages appeal to your customers
- Prepare effective marketing plans and reports
- Maximise ROI through strategic use of the Marcoms Mix elements
Who Should Attend?
- Marketing executives and co-ordinators
- Marketing managers
- Product managers
Course Outline
- What is Marketing?
- The 7 Ps
- Possible structures for marketing
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Accreditations
CPD Standards
Helping to develop learning worldwide.
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Register 3 delegates on the same course and pay for 2 — save £4,300 on this course.
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Corporate buyer? You can request to pay by invoice at checkout.
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
