Event Management

The event industry is growing rapidly. Today we have more events to attend than ever before. Art galleries, music tours, cultural festivals, sports of all kinds, corporate events, product launches, conferences, exhibitions and so on. The list is endless. This growth has led to a competitive market where each an event is competing for our attention against other events and activities. This competition has put pressure on event organisers to simultaneously produce more elaborate events while cutting the admission and running costs. This requires a systematic event management process while constantly thinking of creative ideas that can make your event stands out from the competition.

Events by their very nature can be quite demanding to organise. It is always a team work bringing a lot of unrelated processions together to serve an objective; to satisfy an audience’s needs. Event management has grown to become a comprehensive field borrowing from the creative industry, project management, leadership, logistics management and management of technical stage equipment. This course aims to prepare delegates for the role by covering various aspects of an event management through examples and step-by-step detailed techniques. As there can be many types of events to organise, this course focuses on a common subset of them to increase clarity and make it easier for delegates to absorb the content quickly. Events include conferences, corporate hospitality, product launches, charity gala dinners, awards, exhibitions, team building, reward and appreciation events, fundraiser and workshops.

Course Objectives

Who Should Attend?