Strategic Marketing Brand Management Public Relations Course in Public Relation (PR)

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London
03 - 07 Apr 2023
20 CPD hours
$4,900.00

Overview
Course Outline
Scheduled Dates

Course Overview

This training course covers essential branding and PR strategies, enabling delegates to obtain the highest return on investment (ROI) from their Strategic Marketing.

On this course delegates will learn how to plan, implement and align their Branding and PR efforts so that they support business goals. Delegates will be asked to assess their brand positioning making use of consumer and market research tools so as to ensure their brand is perceived as a leader in its target market.

During the course delegates will learn what it takes to create effective PR strategies and campaigns learning from best practice. They will also explore the wide range of channels available both on and offline, to ensure their messages are seen by the right people.

By the end of the course delegates will have a much clearer picture of where they want to take their brand and how to support and protect it through effective Public Relations.

Objective:

By the end of this interactive training programme, you will be able to:

Understand the elements of effective Brand strategies
Ensure your brand strategy and PR activity support your business goals
Clarify your brand positioning and evaluate how it performs against your competition
Craft clear and engaging key messages
Make effective use of the media
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to support your brand through effective PR campaigns

Course Outline

Module 1 – Brand and Strategic Marketing

What is Brand?
What is Strategic Marketing?
Objectives and key elements of Strategic Marketing
The Marketing Mix - 4 Ps evolving into 7 Ps
Brand positioning, market analysis and competitor evaluation

Module 2 - Consumer and market research

Advantages and disadvantages of different types of research
Identify, analyse, segment and target appropriate markets according to critical factors
Behavioural economics and consumer behaviour theory in marketing

Module 3 - Brand Management

Key characteristics of a brand and why people buy brands
Create, enhance and maintain long-term brand value

Module 4 – Promoting your Brand

Create powerful, targeted and appropriate messages
Evaluate and choose the most appropriate media and mix to promote the brand
Defend your brand when it is under attack: top tips and traps to avoid

Module 5 - Social media

Understanding the scope, power, complexity and immediacy of social media
Monitoring what is said, where and by whom
Responding to feedback
Pro-actively participating in social and multi-media
Dos and don’ts

Module 6 - Issues and crises: PR to manage impact on the brand

Anticipate potential sources of a crisis and mitigate the risks
Appoint crisis leaders, teams and allocate resources required
Create crisis plans for key eventualities

Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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5 Days 20 CPD hours

03 - 07 Apr 2023

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$4,900.00

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Speak to our friendly training advisor today

Siham Ziyadi

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

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How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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