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Digital Marketing Essentials
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CPD StandardsInstant confirmationGlobal presenceDigital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google, appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital marketing.
Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course. They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile. The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Recognise how digital has changed buyer behaviour
- Develop a digital strategy
- Target the right audience for your digital marketing
- Leverage social media communications to attract potential customers to your product/service
- Understand how content marketing can raise you company's profile
- Use tools and techniques to ensure your digital marketing campaigns increase ROI
- Implement tracking codes and gain valuable insights from Analytics
Who Should Attend?
- Marketing Execs
- Marketing Managers
- PR Managers
- Web Managers
Course Outline
- What is Digital Marketing?
- Facts and figures
- Key players in the industry
- Marketing campaigns, how they tie in
- The impact of new technologies on business and customer behaviour
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
