Digital Marketing Essentials

Digital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google, appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital marketing.

Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course.  They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile.  The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.

By the end of this interactive training programme, you will be able to:

• Recognise how digital has changed buyer behaviour
• Develop a digital strategy
• Target the right audience for your digital marketing
• Leverage social media communications to attract potential customers to your product/service 
• Understand how content marketing can raise you company's profile
• Use tools and techniques to ensure your digital marketing campaigns increase ROI
• Implement tracking codes and gain valuable insights from Analytics

Who Should Attend?