Strategic Brand and Public Relations Management

This training course covers essential branding and PR strategies, enabling delegates to obtain the highest return on investment (ROI) from their Strategic Marketing.

On this course delegates will learn how to plan, implement and align their Branding and PR efforts so that they support business goals. Delegates will be asked to assess their brand positioning making use of consumer and market research tools so as to ensure their brand is perceived as a leader in its target market.

During the course delegates will learn what it takes to create effective PR strategies and campaigns learning from best practice. They will also explore the wide range of channels available both on and offline, to ensure their messages are seen by the right people.

By the end of the course delegates will have a much clearer picture of where they want to take their brand and how to support and protect it through effective Public Relations.

By the end of this interactive training programme, you will be able to:

• Understand the elements of effective Brand strategies
• Ensure your brand strategy and PR activity support your business goals
• Clarify your brand positioning and evaluate how it performs against your competition
• Craft clear and engaging key messages
• Make effective use of the media
• Understand how social media has impacted modern public relations management
• Understand the development of strategy/plans/tactics and co-ordinate these to support your brand through effective PR campaigns

Who Should Attend?