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Strategic Brand and Public Relations Management
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CPD StandardsInstant confirmationGlobal presenceThis training course covers essential branding and PR strategies, enabling delegates to obtain the highest return on investment (ROI) from their Strategic Marketing.
On this course delegates will learn how to plan, implement and align their Branding and PR efforts so that they support business goals. Delegates will be asked to assess their brand positioning making use of consumer and market research tools so as to ensure their brand is perceived as a leader in its target market.
During the course delegates will learn what it takes to create effective PR strategies and campaigns learning from best practice. They will also explore the wide range of channels available both on and offline, to ensure their messages are seen by the right people.
By the end of the course delegates will have a much clearer picture of where they want to take their brand and how to support and protect it through effective Public Relations.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Understand the elements of effective Brand strategies
- Ensure your brand strategy and PR activity support your business goals
- Clarify your brand positioning and evaluate how it performs against your competition
- Craft clear and engaging key messages
- Make effective use of the media
- Understand how social media has impacted modern public relations management
- Understand the development of strategy/plans/tactics and co-ordinate these to support your brand through effective PR campaigns
Who Should Attend?
- Directors of Marketing
- Marketing Managers
- Brand Directors
- Brand Managers
- Directors of Public Relations
- Public Relations Managers
- Company Directors
- Senior Managers
Course Outline
- What is Brand?
- What is Strategic Marketing?
- Objectives and key elements of Strategic Marketing
- The Marketing Mix - 4 Ps evolving into 7 Ps
- Brand positioning, market analysis and competitor evaluation
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
