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Sales Negotiation Essentials
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CPD StandardsInstant confirmationGlobal presenceIn today’s competitive environment, sales people have to work harder than ever to reach the final stage of negotiation in closing a sale. In their rush to win business, many sellers concede to pricing pressure, rather than explore the customer’s underlying needs to protect the value of the sale.
Negotiation is a key work and life skill. Being better at negotiating means getting better results in terms of timelines, price or quality - which all contribute to bottom line profitability. During the course delegates will learn how open a sales negotiation on a positive note, to uncover underlying issues or concerns, to sell the value of their solution and reduce price pushback, to achieve win-win solutions, to avoid critical mistakes and to close effectively.
On completion of the course delegates will be able to get the best results using a persuasive, but collaborative, negotiation style.
Course Objectives
By the end of this interactive training programme, you will be able to:
- Plan effectively to get the best results
- Understand your requirements and those of the other party to assess potential value
- Open a negotiation effectively to set the right tone
- Sell the value of your solutions and reduce price pushback
- Lead masterful sales negotiations that lead to win-win solutions for you and your customers
- Respond to objections in a way that moves the buyer closer to the close
- Avoid critical mistakes in the negotiation process that kill credibility and the sale
- Close a negotiation effectively
Who Should Attend?
- Sales managers
- Sales representatives
- Sales trainees
- Sales trainers
Course Outline
- Definition and importance of sales negotiation
- Understanding the necessity of negotiation in sales
- The benefits of mastering effective sales negotiation techniques
- Key principles for successful sales negotiations
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Accreditations
CPD Standards
Helping to develop learning worldwide.
ISO 9001:2015
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What our delegates say
Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
